Hey Reader,

I am sending this email with a very excited energy – possibly caffeine induced ☕😆 – but mostly because I am very proud to share the first in my new YouTube docuseries... 👀

Life of Freedom - Episode 1 - Running. Coffee. BBC.

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In this first episode we managed to capture snippets from my morning run round St James Park, grabbing some speciality coffee from Oma Coffee Roasters (Eastcastle Street, London), and my day facilitating a product operating model co-design session with the People Experience Design team at the BBC... It was a packed day.

I would love for you to take a watch and let me know what you think 🙏🏻 This is a bit of an experiment, but I have really enjoyed the process.

Also, watching the edit back, I realise just how much of a dork I am 🤓 haha!

But hey, that's kinda the point. I want to share as honestly and authentically as I can. Despite the fact that my inspiration to make this style of content mainly came from an effortlessly cool photographer and runner (Joe Greer)... Maybe part of me thought the camera would make me appear more cool... It did not 😅 but it is me.

Episode 2 is already filmed and produced, 3 days of running and working in Berlin - which I will share in ~3-4 weeks. I am aiming at a monthly cadence of release for these. I will see how we go. Episode 3 will be captured as behind the scenes content around Fridays PX Live in London.

Whether you are a regular YouTube channel subscriber, or whether mine is the first channel you visit – A watch, like, and subscribe would be appreciated (mainly so I know more people than my wife and my mum watch it 👍🏻).

A quick note on the title "Life of Freedom"

Around a year into building SapienX, my now long time advisor (Liesa) asked me a vital question - "what do you want from this?" - The response that came strongly to the surface was, freedom.

From that point on, I have had the goal of creating a life of freedom for myself and my family. A life where I spend as much time as possible doing things I love with people I love. Freedom to choose what I do, when I do it, who I do it with. A business that creates experiences and opportunities for me, my family, and ultimately for you (the PX community) too.

The docuseries is my attempt to capture what that looks like in reality. It's a bit of a diary and a time capsule for myself, but I hope it also serves as inspiration for others to pursue there own version of a life of freedom, whatever that looks like for you.

Anyways, this was meant to be short and sweet and I have rambled. I hope you enjoy the watching as much as I enjoyed the creating.

Much love,

Luke 💜